Vol. 13
Due to the fact that I am so interested in mixing the
fashion and entertainment industries, I decided this week to look into how
others view the mixing of the two industries and the relevance of another
company trying to mix the two. This week my research took www.askmen.com where there was an article
‘Hip-Hop Fashion” where the two industries were discussed. The article speaks
about the fact that as Hip-Hop is increasing so are the rapper desires for high
fashion pieces, it states that the rappers are learning what has been known for
years “Nothing says
filthy, stinking rich like conspicuous consumption”. Which basically states
that as rappers see more income from their music they want to show the wealth
by purchasing and wearing high fashion pieces. The music industry is an
industry where it has went from having talent to an industry where mainstream
acceptance means total success. Which has turned the entertainment industry
into one all about the flash of money.
The
article goes on to discuss how the industry has turned into one where it is
almost required to flaunt the pieces one is able to acquire with their recent
wealth. Because of this the article states that “fashion was simply the next
worldly possession on the list”. This simply shows how now the only thing that
is needed is good fashion sense to gain a following. This shows that the mixing
of the entertainment and fashion industries in greatly needed especially since
so many artists are merging the two unknowingly. With the recent demands for
high fashion its cuts out the quick imitations that seldom occur from admirers
wanting to look like the next up and coming artist. Therefore limiting the
ability to dress like your favorite artist, unless your pockets could handle
the financial burden of keeping up with the Jone’s.
The
article goes on to speak about the rapper as the designer. It questions the
ability for designers to answer all of the hip-hop fashion trends when the
artists are the ones living and breathing the lifestyle. With music moguls
entering the fashion industry with an impact with such companies like Jay-Z’s
Rocawear, Russell Simmons Phat Farm, etc.
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