Promote, Promote, Promote

Promote. Promote, Promote

Being in the entertainment industry we are aware that there are constant changes that take place sometimes seeming as if it is on an overnight basis. So as artist and managers we are forced to constantly find ways to promote ourselves and stay in front of our fans and the general public. Not only does promotions help us to stay relevant it helps to gain new fans an keep the old ones entertained as well as helps us to move our products. Many of us have become accustomed to the old ways of promoting rather it be flyer's, posters, CD’s, or word of mouth but this week we came across a promoter who has found a new way to promote what is happening on his side of the entertainment industry. The person we spoke with and decided to interview for this blog post was DaCoup Howell. 

DaCoup Howell has found a new form of promotion that is hitting the entertainment scene especially the nightlife portion really heavy, and that is the use of promotional videos. In this post we will discuss why he thinks that promo videos work better than the old ways of promoting, time vs. money aspect of the new way vs. the old way, and if he thinks that the promotion techniques should be used alone or together to show the most benefit. This will help to give insight and help those in entertainment weigh that effects of one form vs. the other, or find ways to use both.

Q1. Do you think promotional videos are better than other forms of promotions used in the past (i.e. flyer's, posters, etc.)?

R1. Well, I do feel like promotional videos are a more effective promotional tool. So if you can get someone to sit down for 30 seconds. to 3 minutes, or however long it takes to watch the video then your message will be more received by your audience. But, its more likely that the audience will drive past a poster or come across a flyer or even hear your message on the radio versus seeing a promotional video.  TV itself is becoming a lot less potent but the Internet is picking up more of the slack. So with the right social media and Internet outlet the promotional video has a much stronger chance in this Internet era than 10 years ago when the biggest form of promotion was the print media era. As social media becomes a stronger part of our everyday lives the use of promotional videos will become a lot stronger because we will become more familiar with the concept of clicking on video links.

Q2. Do you think it cost less and takes less time to put together the video vs. the previous methods?

R2. Generally speaking it is not cheaper, faster, but might be more efficient in the long run. Because you may spend $200-$300 on a 30 second advertisement and take a few days to produce the completed project, rather than spending $200 on a design and box of flyer's. The promotional video will give you a full 30 seconds or more to sell someone than a single glance.

Q3. How would you suggest the videos be used in promoting, with another method or alone?

R3. Always with another method, I don't believe in one-dimensional promotions. I feel like the strongest way to get someone to buy into an idea is to surround them with it.

This is just an ideal on how to better help promote the products and services that are entering into the market on a daily basis. For more information on more ways to market your products and services please tune in next week for out next post on promotions.