Marketing and Technology

Marketing and Technology

With artist receiving less money today for their album sales than they have in previous years, artists are steadily finding news revenue streams. One of the things that have started to build popularity is the use of branded products in the videos. This is increasing the number of endorsements that artist are receiving.  An example of this can be seen in the nine minute video of Lady Gaga’s entitled “Telephone”, where several major brands were boldly featured in the video ("10 trends from 2010," 2010).

Along with artist starting to incorporate brands into their videos, many television series are starting to place brands on TV, without trying to hide their familiar labels/logos, as they previously did years ago. By doing this brands are finding non-expensive ways to promote themselves without having to pay for commercial and billboard space. These are just some of the many ways that marketing and advertising are changing with technology. 

While many brands are jumping on this new trend to integrate their products into television shows it is important to not over do it, “the integration does nothing to enhance the scene an only calls attention to forced script integration” ("10 trends from 2010," 2010). It is important for the product placement to look natural and not forced, or it takes away from the marketing attempt, and has a negative reaction.

As the technology continues to change and effect the way that marketing is done for products and services, many marketers are turning to media ownership as a way to increase their profits. It is very interesting to see what the next big change in technology will have on the way the marketer's present products, and how consumers view brands.

For more information on this topic please follow the link below.

10 trends from 2010. (2010, December 13). Advertising age, 08. Retrieved from http://adage.com/article/special-report-the-book-of-tens-2010/entertainment-marketing-10-trends-2010/147617/