Trends That Change and Reshape Entertainment

With the constant changes and introductions to the electronic devices that consumers use, is anybody thinking about the changes they are making to the entertainment industry? Many of the consumers are just looking at the devices as a way to surf the Internet and hang out on social networks with their friends at faster speeds than previous technologies allowed. In the post we will be discussing the way that six key trends have changed and reshaped the entertainment industry, as we know it today.

With the recent changes in technology consumers are no longer required to be stationary in front of large computer screens or computers to get information on the favorite forms of entertainment. Today one will find that “leading media and entertainment companies are extending their brands, content, and audience engagements across multiple channels, including social media” (HP, 2013).

Not only are consumers no longer required to sit home to find information they want on their favorite brands. They want the ability to access the content on any device and want no limits as to where they need to be to get that information. By allowing consumers the ability to access information whenever, and wherever they feel like it, companies are allowing consumers to become more personal with the brands.

People tend to down play the importance of social media and consumers consumption decisions. Many companies still have not realized that many consumers make purchases based off of the fact that they are looking for validation from their peers on the purchases that they are making. They receive this validation after they post pictures or information about the purchases online and receive responses back from their peers about the purchases. Companies that are able to spread themselves across multiple platforms in a way that works for their brands, are better able to tell where the consumer base is coming from, and how and what they like to shop for.

Mentioned above was only three of the six ways that technology is changing and reshaping the entertainment industry. The remaining three ways are listed below:

1.          Overwhelming volumes of content to store, manage, and archive.
2.          Need innovative ways to monetize content.
3.         Creative production and collaboration is increasingly globalized. 

To find out more information on this topic please follow the link provided below:

http://h30458.www3.hp.com/us/us/ent/6-trends-shaking-up-media-and-entertainment_1266579.html